In the last century, we lost 90% of our freshwater habitats, yet less than 1% of the UK’s entire river length and only a small proportion of wetlands are formally protected. We want our rivers to be bursting with life – from water crowfoot to water voles – as they should be.

The 5 goals we’re fighting for

At Blueprint, we’re fighting for 5 goals:

Download Water Matters (4MB PDF)

Help us reach these goals by getting involved with our Save Our Waters campaign.

Read Mark Avery’s blog about Water Matters. Mark is the former RSPB Conservation Director.

What we’ve achieved

Working together we have the potential to achieve real benefits for the environment and communities. We’ve collected some of our successes to show what the 5 goals mean in practice, and what can be achieved by working towards them.  Find out more about the Blueprint’s current work by visiting the projects page.

Use water wisely » Save Water Swindon

A project led by WWF-UK, Waterwise and Thames Water to reduce the domestic water use of an entire town.

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Manage floods » Sustainable Drainage Systems

Looking at the effect that a variety of sustainable drainage systems had in the Pymmes Brook catchment in London.

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Stop pollution » Soil loss from agriculture

How ‘upstream thinking’ can prevent soil erosion and deliver tangible benefits to people and the environment.

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Protect & Restore Wildlife » Restoring peat bogs in Cumbria

Wildlife and vegetation is slowly returning after the restoration efforts.

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Join up water management » Catchment Based Approach

Some examples of what the catchment based approach has already achieved on the ground.

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Download the references for the Water Matters document.